Negative Space in Logo Design Ideas

Excerpt from creativefan.com by Julie Pena , Read Full Article
…. When developing logo design ideas, it’s important not to neglect negative space. Negative space can really give your logo that essential something extra to make it seem that little bit smarter and more noticeable than the rest in your industry. …

One of the best executed and smartest negative space logos was created by FEDEX. The hidden arrow between the E and the X in the FEDEX is a simple and very effective example of how powerful negative logo design can be.

See more  examples of  the Negative Space in Logo Design here , Negative Space in Logo Design Ideas by Julie Pena


What makes a good logo?

Read this somewhere … thought it was nice set for principles for a logo design:-

  1. Above all, a good logo is based on a good idea.
  2. A good logo is simple and instantly recognizable.
  3. A good logo can be reproduced using many different media.
  4. A good logo can be reproduced in different sizes.
  5. A good logo can be reproduced in colour or in black and white.

Taking Care of the Calligraphy Pen Reservoir

The calligraphy pen is a simple tool that takes considerable application to master. Some pens come with little added extras which may also take some time getting used to.

Some calligraphy pens come with a detachable reservoir and some are permanently fixed. A calligraphy pen reservoir is a little piece of metal fitted to the calligraphy pen nib that increases the amount of ink it holds. You’ll find that it will give you a more even flow of ink. It will also reduce the frequency with which you will have to recharge your pen while working.

The calligraphy pen reservoir might be a detachable piece that can be removed for refilling or cleaning while other pens come with the reservoir permanently attached. Both have their pluses and minuses, but using them is just a matter of trial and error and becoming accustomed to the new tool.

Although a detachable reservoir gives you an easier pen to clean, you also have the responsibility of reassembling the pen carefully. Allowing the reservoir to protrude from the nib will reduce the quality of the ink flow and your work will suffer.

A top-mounted reservoir can prove to be a distraction for some people because it can obscure the vision to the writing edge. There are options available to over come this, such as the Mitchell Roundhand Series pens which have the reservoir permanently mounted to the holder sitting underneath the nib.

Care must also be taken when recharging the reservoir that is permanently attached to the pen. Turn your pen upside down and, either with a paintbrush that has been dipped in ink or with an eyedropper , add the ink to the widest part of the nib. This will allow the ink to fill the space between the nib and the reservoir. Make sure the upper side of the pen nib is ink-free.

Careful application of ink to the nib and reservoir will ensure you maintain a smooth, even flow when lettering and you reduce the risk of leaving large ink blots around your work surface – your lines will be consistently wide.

To clean the reservoir, slide it off and simply rinse it under running water. Soak the nib in a special solvent (such as Higgins Pen Cleaner) overnight and then take an old toothbrush to it to get it clean. Take the soaking nib the next morning and rinse it in cold running water before drying it thoroughly with a towel.

When buying a calligraphy pen with an attached reservoir make sure that you have a close look at the nib and reservoir settings to ensure that the tip of the reservoir hasn’t been bent away from the nib. The flange of the reservoir should sit lightly on top of the pen with little excess air space visible.

As with all important tools, the more care you take with maintenance of your pen, the longer it will remain in good working order


Crazy about calligraphy, like Steve Jobs….

Steve Jobs , founder Apple & Macintosh , In year ’ 2005 , In his commencement address to the Stanford University graduates, shared his intimate thoughts about Apple, life and death, and love and loss, that speech features a great story about how vector fonts came to be on the Macintosh.

Being into calligraphy, I felt really good watching this speech, as it was really nice to know that Steve Jobs him self was into calligraphy and it was his interest in calligraphy that inspired him towards developing the typography for Apples, Macs and Now Iphones  …. Here’s that famous excerpt:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

Now do you see why Apple fans love beautiful fonts? And, in case you didn’t know, Steve Jobs never graduated from college.


Out of Africa : Beach Calligraphy

Very Inspiring … next time I’m on a beach … I have things to try for sure!!!! …

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Excerpt from http://contemporarycalligraphy.blogspot.com/2010/01/out-of-africa.html

Out of South Africa comes the truly unique work of Andrew van der Merwe – beach calligraphy, he calls it. Andrew writes about his work: “If a calligrapher is someone who loves writing, then I have been a calligrapher since my very first writing lessons. Or is it just a love for women? I dunno but I did think the teacher who gave me all those gold stars was beautiful! Either way, it wasn’t women who had me breaking my academic trajectory in philosophy and politics, but calligraphy. To help pay my way, I started freelancing while I was at university and went full time soon after that.


Modern-day scribe…it’s not all about the money (Sando artisan makes it big)

Excerpt from article by MALISSA LARA in guardian.co.tt … Read full article here

paul-antonio-attong The intimacy of a handwritten letter with a turkey quill and taking the time to create beautiful handwriting is rare.
Yet, this centuries-old tradition is kept alive by Paul Antonio Attong. In this age of high technology where a large portion of the world no longer writes but types, Trinidad-born Attong has made an international name for himself and his craft.

Do you have a large clientele?
I have a huge client list—some of my fashion clients include Asprey, De Beers, Chopard, Louis Vuitton. We do a ton of weddings and have just stared a stationery company. Our tag line for the stationery is ‘We Only Print What We Write’ so we don’t use any typefaces in our work—all of it is done by hand first then digitised then printed in one of a few high-quality print processes. Some of our corporate clients include RBS, London Business School (for invitations and certificates). Numerous party planners include the Admirable Crichton, Atom Events, Freud Communications.

Would you advise others to make a career of calligraphy?
It is very difficult to become a professional calligrapher. It requires years of dedication, and not making any money while you come to terms with your skill. It is also not easy to train as there are so few courses running. Getting a good hand is one thing but it is getting it consistent all the time that is the trick. You not only need to know what you do inside out—as you will get asked to write on all kinds of things, but you need to be able to deal with people and convince them that you are what they need! Invariably it is either you are good at art or good at business but you have to be good at both if you want to make a decent living. It is not something that happens easily. It takes time, patience, dedication, application and research.
Is it lucrative?
It is only in the past three years I have been earning a decent living. But what is lucrative? It is not only about making money—it is also about the standing amongst your peers on an international stage. It is about contributing to the corpus of knowledge in one’s field of expertise. But then there is personal wealth. Making money comes with much stress and sometimes you need to make a decision if you actually want the added stress. That is a tricky question to answer. A lot of the time making money and earning a living is to the exclusion of research—but one is financially lucrative and one is personally lucrative.


Apple, Mac, IPOD, Steve Jobs & Calligraphy

We all know that Steve Jobs is the world’s second most successful college dropout. (Bill Gates, of course, is the world’s biggest failure).

But here’s something you didn’t know. After Jobs dropped out of Reed College, he went back to school as a drop-in and studied a subject that turned out to be vital to the development of the computer as we know it…He took a course in calligraphy.

It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating….

If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them.

So there you have it. Whether you’re using a Mac or a PC, your computer owes everything to Steve Jobs’ understanding of the intricacies of sans serif.

The Creativity of Calligraphy
But we started to wonder what else a crash course in the art of writing might have done for Steve Jobs. Did all those curlicues and italics spark Jobs’ creative juices, get his ideas flowing and lead him to build a company that owes as much to the appearance of the gadgetry as the whiz-bang programming under the hood?

And what could it do for anyone? Could it help you to create a tech company as stylish as Apple?

Maybe, says Alok Hsu Kwang-han, a Chinese artist who specializes in creating calligraphic art, but it depends on you. He told us:

Practicing anything, including calligraphy, can enhance one’s creativity or it can reinforce an old rut and mindset! It all depends on whether you bring to the practice a willingness to be playful, to be fully present without expectations, to experiment without judgment, and to thoroughly enjoy yourself! The truly original creativity cannot be practiced…

I think Steve Jobs by dropping out of college and dropping into what he loved to explore, brought these qualities to his enjoyment of calligraphy at Reed College.

That potential to release creativity (rather than create it) is particularly true of Chinese calligraphy, adds Alok. Its technique allows the brush to move vertically as well as horizontally, and calls “the calligrapher to be very present and available to the possibilities offered in each moment of the movement. It offers an alertness and a letting-go that promotes creativity.”

Zen and the Art of the iPod
That’s all very nice but Steve Jobs was practicing western calligraphy rather than the sort of Asian brushwork that involves turning complex characters into flowing artworks. He was also talking specifically about the benefit of having a variety of fonts available on computers rather than releasing his own hidden creative talents.

And yet if you compare the sort of minimalist images produced by Alok Hsu Kwang-han with the stark style of the iPod with its white space and hidden buttons, you can’t help but feel that maybe there’s something to it. Even if Jobs spent his time learning Times New Roman and letter spacing rather than shufa and the thickness of xuan paper, could his being in the moment — while being in that calligraphy class at Reed College — have helped him to appreciate the value of having nothing but a click-wheel on the front of an all-white media player?

More importantly, could the creativity of calligraphy — and the sense of just letting go that comes with any successful endeavor — do the same for you?

Well, maybe not with calligraphy and maybe not with Asian calligraphy in particular. According to Alok, it doesn’t really matter what the practice or art form is; it’s the fit and the result that matters:

[It] depends on who the person is. Dance, theater, song writing, drumming, to name a few, are also good ways. I have discovered that calligraphy is a very good way for those attracted to engaging themselves in it. As Chuang Tzu says, “If the shoe fits, wear it.”

So what does that mean for you?

It might mean that all of those lava lamps, bouncy balls and basketball hoops that are as de rigueur in Silicon Valley offices as paper shredders are compulsory in the Pentagon actually do something useful. By letting their programmers play, companies are benefiting from what Alok Hsu Kwang-han would call “The Creativity of Non-Doing.”

And it might mean that when you’re sweating over a keyboard unable to see the way forward and with a deadline fast approaching, the best thing to do might not be to strain harder, but relax. Pick up a brush and a stick of Chinese ink. Or beat a rhythm on the bottom of your wastepaper basket. But try dropping out, doing nothing and just being there. It might be enough to let your ideas back in… and let you create the next Apple.


How To : Light, Calligraphy And Photography (Light Graffiti)

Few weeks earlier, we saw some fantastic LIGHTGRAFF work (Light, Calligraphy And Photography) by Julien Breton. We even wondered how it was done and even let our thoughts believe that it could be yet another wonder of Photoshop. But NO, It is done how I actually thought it was … i.e with the shutter of a SLR Camera left open for a long time … If you think about it deep, it is a complete science and believe it or not many around the world are actually purely into LIGHT-GRAFFITI as a full fledged profession and a serious hobby.

Watch this video where Julien Breton explians (In FRENCH 🙂 ) on his LightGraff work …

Another Lightgraff Guru Michael Bosanko @ work : –
A behind the scenes tutorial from light graffiti artist Michael Bosanko, in which the he explains how to create your own light graffiti images, as part of the launch of a new TV advertising campaign

Here is another fabulous implementations of Light-Graffiti …


Peter’s calligraphy was a stand against the march of technology

Excerpt from a www.cotswoldjournal.co.uk

Self-employed publisher Peter Drinkwater from Shipston with examples of his delicate handwriting skills.

“Every letter Peter Drinkwater of Shipston writes is a protest against progress,” the Journal reported 20 years ago, “and everyone who has received a letter from him won’t even throw the envelope away.”

The report of 1990 continued: “As an accomplished calligrapher Mr Drinkwater uses exquisite colours and a delicate hand that stretches the elegance of 16th century handwriting across each letter and each envelope. The stamp in the right- hand corner alone identifies his letters with the 20th century “According to Mr Drinkwater, his skills hark back to a time when writing was done with a high degree of care – good handwriting was a point of etiquette.

…. read more www.cotswoldjournal.co.uk

“Friends and acquaintances, both locally and as far as Australia, receive letters from Mr Drinkwater.

“And as one lady from Lower Lemington says, she would never dream of throwing her envelopes away.”


Zoomorphic Calligraphy

Zoomorphic Calligraphy established itself only relatively late in Islamic art, when the taboos outlawing religious iconography had lost some of their power. It is an art developed in Ottoman Turkey, India and Qajar Iran. People say, it was known as early as 1458. Most of the below zoomorphic and anthropomorphic optical illusions were done by talented artist, named Hassan Musa from Sudan.

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Hassan Musa is a Sudanese artist who works and lives in Domessargues in the south of France…


 
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