Excerpt from creativefan.com by Julie Pena , Read Full Article
…. When developing logo design ideas, it’s important not to neglect negative space. Negative space can really give your logo that essential something extra to make it seem that little bit smarter and more noticeable than the rest in your industry. …
One of the best executed and smartest negative space logos was created by FEDEX. The hidden arrow between the E and the X in the FEDEX is a simple and very effective example of how powerful negative logo design can be.
See more examples of the Negative Space in Logo Design here , Negative Space in Logo Design Ideas by Julie Pena