What makes a good logo?

Read this somewhere … thought it was nice set for principles for a logo design:-

  1. Above all, a good logo is based on a good idea.
  2. A good logo is simple and instantly recognizable.
  3. A good logo can be reproduced using many different media.
  4. A good logo can be reproduced in different sizes.
  5. A good logo can be reproduced in colour or in black and white.

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